Welcome, いらっしゃいませ, Bienvenido,

Welcome, いらっしゃいませ, Bienvenido,

I am Fede, a Director with global experience across Asia, Mexico, and the United States. I lead AI driven product strategy and multimodal UX to improve safety, clarity, and performance across complex systems and large scale platforms, consistently elevating customer KPIs and delivering measurable business outcomes.

What and How I do it. Why did I end up here?

What I do
Product development and strategy, UX/UI Design, Motion design, VFX, Marketing and Branding.

How I do it
Leadership and management philosophy.

Why I ended up here.
Take a quick look at my unusual career path.

Public speaking.
HMI summit, Smart cities and tech conferences.

Let’s chat!

Drop me a line and let’s meet up for coffee, tea or a virtual call.